“BESPOKE XL” – Salone Internazionale del Mobile PAD 7 STAND D15-E18 . Set up: Piero Lissoni
After its 90th anniversary celebrations, Porro keeps travelling with new awareness along its original path through the world of design: modelling systems and furniture with a highly selected mix of finishings, clean outlines and flawless details. If research and innovation have always been at the basis of its expertise, the brand has been able to reinterpret them with a distinctive attitude that has become its symbol: a cross use of materials and technologies involving memories and cultures, where aesthetic simplicity conceals a set of layers and oscillations between past and present combining tradition and innovation in order to soften the boundaries between seriality and handicraft. The result is a home with the style of Porro, but every time with a unique flavour.
As for the new compositions of the company’s systems, they are entrusted to Piero Lissoni’s work, the alchemist whose task is to dose essences, hues and technical innovations to create new settings, whereas the development of collections continues the professional liason between Porro and Gamfratesi (the couple composed by Stine Gam and Enrico Fratesi), whose approach to the project combines the craftsmanship typical of the Danish classic furniture with the conceptual process typical of Italian design. Started last year with Traveller, it goes on with a new chair that brings imagination even further. The materials adopted become softer and softer, from tapered wood to leather. The structure, visible on the back and on the sides where a close-fitting dress can be put on and off, conveys an idea of conviviality and a holiday atmosphere, although its unobjectionable style also makes it suitable for a urban context. The clear 50s-inspired contour animates it, providing it with diverse perspectives from all points of view. An object designed for a home-shelter, where it is possible to leave the world behind and let one’s mind lead the way.
“BESPOKE XS” – Fuori Salone. Installation: P.Lissoni c/o Showroom Porro duriniquindici Via Durini 15, Milan 12/17 April h. 10:00 – 21.00 11 April press preview h. 10:00 – 20.00.
In the showroom at via Durini 15 instead, wardrobes are in the spotlight, the quintessence of Porro’s customisation. Here the company’s bespoke does not only manifest itself through the accurate finishings of doors and interiors, but also through original and cutting-egde space solutions, through the rationalisation and optimisation of interiors so that the objects inside – shirts, clothes and one’s most beloved accessories – are not just safe and tidy, but exhibited and valued as well, with the obsessive attention to hidden details which makes a wardrobe by Porro different from any other, a world apart.
A dense pathway hosts 8 subsequent possible solutions, confirming that spacious, breath-taking areas are not necessary: the wardrobe project by Porro shows off its absolute quality whatever the size. Like a tailor, Porro masterfully sews its wardrobes like a custom-made dress that is able to adapt to all desires and spaces, combining industrial production and handicraft, off-the-shelf product and one-off piece.