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FUORISALONE 2016: food design @ Din-Design In

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Even for Fuorisalone 2016 Promotedesign.it organizes the huge expositive event Din- Design In. Exactly like the last edition there will be the chance to admire the ideas of more than 150 designers from all over the world. The Milanese Design Week will begin on Tuesday 12th April 2016 and it will finish on Sunday night 17th April 2016. At the event, which is going to be in a stratetic location at Via Massimiano 6/ via Sbodio 9, in the Lambrate area, there will be more than 600 ideas by different designers.

And…. The 2016 edition will have a surprise: it’s the topic of most of our conversations, the protagonist of several TV series, countless books are dedicated to it, the most popular social media are full of pictures depicting it… needless to say that we are talking about food.

For this reason, it will be one of the contents characterizing the DIN-Design In that, during the Milan Design week, will exhibit the ideas of more than 150 designers coming from all over the world. There will be a temporary shop and, most important, a food area proposing a very rich and interesting offer of food and beverage. Here everyone will find what he/she is looking for: the ones researching the high quality genuine products and the ones sure that the aesthetics is very important too while talking about food.

Among the realities playing a very important role in this context, is Bedda, that represents the Sicilian street food and sells the Pane (bread) Cunzatu as one of its flagship product. This dish comes from the Sicilian popular traditions. So the Milanese Design week is coloured and scented by the South Italy breeze: not only Sicily’s, but also Puglia’s gastronomic culture is represented. Thanks to Aperia we will discover the Flavour of Salento, where the street food is intertwined with the history but it’s still living in contemporary times. Not only cooking excellences from the south of Italy but from the North too, are the protagonist of the Fuorisalone 2016. By following the trends of the period, DIN-Design In selected a product largely consumed at different levels: beer. There are people simply loving it for what it is, others are looking for its finest qualities, tasting it as if it is wine. Baladin, the beer company coming from Turin, will accomplish everyone’s desire thanks to its very rich offer.

The Common Denominator between the before-mentioned realities is the passion for taste, the love for their own territories and, most important, the exemplary attention for the shape, the box containing the results of a so careful and hard work.


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